I'm definitely not the person who adds casinos on the website, but I sometimes send new casinos to the Data team. We usually find new casinos here on the forum so whenever some player comes up with a casino that I don't see in our database, I forward it to the Data team.
Then the casino is on the list of casinos that need to be checked and reviewed. We review over 100 new casinos per month. Then anyone from the data team gets the casino assigned and they do the review. They follow rules that we have set up for any reviewed casinos so those reviews aren't based on our personal opinions. You can read about how we rate the casinos here.
Rating points are deducted for various things. Unfair terms and conditions, missing licenses, fake games, unresolved complaints, blacklists (from other websites), annual revenue etc. Then the casino automatically receives the final rating and it's published.
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