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GR8_TECH took a non-traditional approach to the SBC Summit. Instead of a typical booth, they created the Champions Arena, featuring thoughtfully designed zones and an educational program. The idea is for operators to arrive with a specific question and leave with insights they can apply to their business.
A format focused on practical discussions and networking makes sense for a venue like the SBC in Lisbon. The concept is clear; it remains to be seen how it will play out on the ground.
